If you own a website, you probably already know of the importance web maintenance, but don’t feel left out if you don’t understand why as yet – just read on and you’ll know why. But first let’s take a look at what a website really is, and the importance of having one whether you’re a small business or a freelancer.
A website acts as both a home and a transport for your business to your customers. Why do I say this? As a home, you are making it the quick go-to for your customers of they need quick help for your products and services ; and as a transport, you are bringing their needs to the comfort of their homes. So why would you think of maintaining a website?
Think of it this way, people who come to your website are called visitors, right? So if you have visitors coming to your home, you wouldn’t want them to come into a home that looks like thing 1 and thing 2 came in before them. So that’s why it’s important to have it maintained because you’d do the same if you had a crack on the wall just so your home is always looking great, and the same way you’d maintain your car to keep getting you from point A to B.
Web maintenance should be done at least once a week for visual, SEO and security purposes (that’s if you don’t want your website hacked). Understand that as a website owner, your website is like your baby and the reality is that a percentage of websites on the Internet are left unattended because of the lack of know-how to get the job done and there are many ways of doing it like finding tutorials on how to navigate the backend to retrieve the files or hiring a freelancer.
I would strongly recommend that you help with this in case something goes wrong, and ESPECIALLY if you don’t know what you are doing because you don’t want to break your beautiful site. Also when you are looking for a freelancer, make sure you are given an option to bill them per hour, as this gives you the flexibility of having control over how much you or your business can spend.